Sasquatch. The Loch Ness Monster. Area 51's crazy green critters. Chupacabra. These household names and many more have been rumored to exist for decades, but the rise of advanced communications technology has helped to further bolster visibility of and interest in The Unknown.
Markets are moving more quickly than ever before, driven by the ubiquity of new technologies, a transforming consumer landscape and an ever-diversifying private sector, while businesses are faced with the choice of being squashed by modern demands or capitalizing on them.
Small and medium-sized businesses were once among the slowest entities to adopt cutting-edge technology, especially because of the generally smaller budgets and fewer internal resources that are often necessary to properly implement and manage new services, solutions and strategies.